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To find out specifically the lifestyle of our target audience I conducted a questionnaire with the target group. I had access to them through my 10 year old sister. This is how the interview went.
Name: Crystal
Age: 10
Ethnicity: Black
When you are not at school what do you like to do for fun?
Go on the computer, talk to my friends on the phone, go to the park.
What are your favourite movies?
High School Musical 1, The Last Mimzy, Alvin and the Chipmunks 2, A Cinderella Story.
What kind of movies do you like to watch?
Funny movies
Name: Victoria
Age: 10
Ethnicity: White
When you are not at school what do you like to do for fun?
dance, and sing, go outside to play
What are your favourite movies?
The Princess and the frog, High school musical 1
Name: Ricky
Age: 13
Ethnicity: White
When you are not at school what do you like to do for fun?
play video games, play with my brother, tv, bebo
What are your favourite movies?
avatar, transformers
What kind of movies do you like to watch?
funny movies, action movies, scary movies
Maslow's Hierachy of needs relates to films in general. Specifically our film it provides our target audience with the need of Love/Belonging this is because our film is based upon human satisfaction to love and have feelings for one another. When our audience watches the film they can obviously relate to this feeling. It also makes them feel better about themselves and could possibly help them climb up the steps reaching self actualisation. Self actualisation is where humans will feel personal growth and fulfillment. Eventually our film audience can feel this if they act upon the feelings they experienced from watching the film by possibly finding love.
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