Tuesday 20 April 2010

Evaluation 5:



This is a shot of our production logo. We wanted to establish to the audience the type of producers of the film (females) which would establish possible genres of our film. For instance the audience may assume that the film is romance, chick flick, rom-com.

The titles for our film was the colour pink. Pink is associated with girls, girly things and fun so we established to the target audience is mainly for girls.

The still images of the pencils and pens also convey to the target audience (pre-teens) that the film will be school based therefore pre teen boys are welcome to watch the films and enjoy it because they can relate to school very easily.

The American voice-over accent could establish to the audience the fact that the film could be a Disney related movie as Disney movies are always american based this would persuade the audience to watch it because they enjoy Disney movies. The funding for our film would be thoroughly based through Disney as they are established distributers.


We attracted our pre-teen boy target audience by using a male character in our film. This representation of males will attract boys to watch the film as they can share similar thoughts/ideas with the character so they may enjoy and watch the film.

Monday 19 April 2010

Final Cut of He's the One

He's the One from Jemma Goulds on Vimeo.



From our rough cut we noticed that the quality of our voice over was not very good therefore we decided to redo the voice by using a better device, a merantz as it made the sound quality better.

Saturday 17 April 2010

Evaluation Question 4: Who would be the audience for your media product


To find out specifically the lifestyle of our target audience I conducted a questionnaire with the target group. I had access to them through my 10 year old sister. This is how the interview went.

Name: Crystal

Age: 10

Ethnicity: Black

When you are not at school what do you like to do for fun?
Go on the computer, talk to my friends on the phone, go to the park.

What are your favourite movies?
High School Musical 1, The Last Mimzy, Alvin and the Chipmunks 2, A Cinderella Story.

What kind of movies do you like to watch?
Funny movies

Name: Victoria

Age: 10

Ethnicity: White

When you are not at school what do you like to do for fun?
dance, and sing, go outside to play

What are your favourite movies?
The Princess and the frog, High school musical 1


Name: Ricky

Age: 13

Ethnicity: White
When you are not at school what do you like to do for fun?
play video games, play with my brother, tv, bebo

What are your favourite movies?
avatar, transformers

What kind of movies do you like to watch?
funny movies, action movies, scary movies

Maslow's Hierachy of needs relates to films in general. Specifically our film it provides our target audience with the need of Love/Belonging this is because our film is based upon human satisfaction to love and have feelings for one another. When our audience watches the film they can obviously relate to this feeling. It also makes them feel better about themselves and could possibly help them climb up the steps reaching self actualisation. Self actualisation is where humans will feel personal growth and fulfillment. Eventually our film audience can feel this if they act upon the feelings they experienced from watching the film by possibly finding love.

Evaluation Question 2: How does your media product represent particular social groups?

Friday 16 April 2010

Evaluation Question 7: Looking back at your preliminary task what do you feel you have learnt in the progression from it to full product?

AP preliminary task from Jemma Goulds on Vimeo.



From this preliminary task the basic things that we learned was the basic editing skills of the camera. We had difficulty creating a match on action shot. However progressing from our preliminary task to our new film opening we have advanced in establishment of the match on action, zooming and maintaining a balanced shot. Our use of lighting tutorials helped us to make a film without any uneccesary dark shots.

Evaluation Question 6: What have you learnt about technologies from the process of constructing this product?

We used various different equipments to aid us with the production of our film. We learnt how to use Adobe After Effects. This programme helped us with the technical editing that we needed for our film. For example without After Effects have been able to import images and edit them to our advantage. For example by making animation to our production logo. Also our Credits. We made the credits in Adobe After Effects where we experimented with the colour, size, font and transistions.

For Adobe Premier Pro, there was numerous things we did. We edited our film in many ways, adding our soundtrack, adding music files, and our voiceover. Especially we were able to add in various effects, lighting, transitions, fading etc.

The camera that we used were very advanced video cameras. These equipement made it possible to do the shooting. Also with the aid of a tripod we were able to film footage in a professional manner

Also the advanced social networking and interactive sites made it possible for the ease of communicating with our group members and the production of our film. These include

Facebook
Vimeo
Youtube
Flickr
Google
Glogster

Evaluation Question 3: What kind of media institution might distribute your media product and why?

Untitled from Jemma Goulds on Vimeo.

Evaluation Question 1: In what ways does your media product use, develop, or challenge forms and conventions of real media products?

The first image is taken from the movie 13 going on 30. The genre of this film is a rom-com and fantasy. This image depicts the conventional themes in this genre. For example, the lighting used is high key lighting. High key lighting traditionally conveys an atmosphere of happiness and love. Therefore this is effective for this film as love is a major theme in the movie. The characters look 'in love' and have smiles on their faces so the audience can see they are happy

The second image is taken from the movie Quantum of Solace. The genre of this film is an action film. As we can see the cars are in a car chase. Car chases are a common convention in action films. This scene is shot from a Point of View shot. P.O.V shots make the audience feel as if they are inside the film. This helps to draw the attention of the audience. The cars used are very expensive looking. Film makers use this intentionally to portray a certain lifestyle of the characters, most people watching this film are probably not as priviledged so this movie is a sense of escapism.

The third image is from the movie Bourne Identity. It is a spy drama. Spy drama's involve secrecy and a fast paced life. The prop in this shot, (the gun) connote danger. The male character seems to be a risk taker to the audience. These are all conventions in a spy drama.

The fourth image is from the movie A cinderella Story. Its genre is a teen movie/ and rom-com. This shot is a medium shot of both male and female characters. In this particular shot they are closely engaged to each other to display their affection. This is again typical of this genre. The costume in this shot are typical of American Rom coms and Teen movies. This is because film directors know that the audience can relate to the 'Jock' and 'Princess' falling in love.

The fifth image is from the movie Matrix, an example of a Sci-fi films. Instantly this shot illustrates the unconventional editing techniques when it comes to making Sci-fi films. Commonly, sci fi films use high key lighting with blue/silver lighting. This shot shows green key lighting. Sci-fi films also use characters who are un-human. This shot shows a human however the editing portrays him as a character who has super abilities to turn inhuman. Particularly in this film, the characters clothing are black and stand out. This film could be as an unconventional version of the original sci-fi films, as it does not involve the use of 'aliens' and in sci-fi films aliens are a common feature.

The sixth image is taken from the movie Mrs. Doubtfire. This is from a comedy movie. Comedy's usually use high-key lighting to create a relaxed feeling. In this scene, to the audience, the character looks very funny. This is because it is a man dressed as a woman putting our fire on her fake breasts. Film directors try to have a strong funny central character to keep the audience laughing and entertained at all times. This scene is extremely funny because of the absurdity in what she is doing. This is effective and it suggests that the film does not have any boring parts.

The seventh image is taking from the movie Se7en. The film genre of this film is a Thriller. The lighting used in this scene is low key lighting. This conveys an uneasy mood for this film. This is what film directors want to convey in this sort of film. Also, the opening of this film uses a lot of engima codes. Enigma codes show images yet not exposing to the audience what the film is about. In this shot the typography of the credits help to expose to the audience the genre of the film because the credits look very chilling. These effects are all traditional of this genre. Also the image of the crooked hands look very chilling as they looked disfigured this is also common for a thriller film

The eigth image of from the movie The Shining. This is a horror film. Instantly the effect of this scene is scary, it makes your hair stand on its ends, and it is shocking. Also the props establish to the audience the nature of this film because of the blood, the axe and murder. These are all popular conventions of a horror film.

The ninth image is from the movie Wedding planner. This is an example of a rom com. Again the popular use of high key lighting is used to establish to the audience the atmosphere of this film because it was low key lighting the audience would be confused. Also the positioning of the characters convey the typical 'damsel in distress' female character. This is because she is lying on the road apparently hurt and her lover comes to save him. The facial expressions are also apparent in this shot which the film directors establish to show the 'love at first sight' feeling, it is also similar to the image from A Cinderella story.



The first image is of our title of the film that appears at the end of the opening. As you can see the typography is in a slant and the colour of it is pink. We thought this is appropriate for our genre. This is because the colour pink is conventional of a rom-com and teen movie. People that watch this film will include the target audience of pre-teen girls this is from the age of possibly 9-12. We thought that the use of the colour pink would grab the this particular age group's audience. They could relate to the casual writing of our titles as it could resemble how they write in their notebooks, diaries etc. All of this was done intentionally as it is conventional for a Teen drama.

I chose the second image to as it is an enigma code. This image appears in the first few seconds of our filming. The audience does not know exactly what the film is about but when they see the pencils layed out on the table they may guess that the film is based in a school environment. This makes them realise that the location of the film is in a school. However, they do not know the plot of the film. However, this enigma code is unconventional of our rom-com/Teen movie as enigma codes are usually used in thriller films to keep the audience guessing. For instance, the enigma code in the movie Se7en of the disfigured hands.

The third image depicts to the audience the genre of the film and possibly the characters. This is because the use of pens being drawn out in a heart indicate to the audience that a young girl is involved. This is very conventional of rom-coms/Teen genre as the central character usually is preoccupied with her crush. However, the fact that the heart is drawn out with pens indicate the girlyness of the person who did it. The audience may now start to think perhaps the girl did this in her bedroom or in school. Also with the addition of the editing to make the credits 'bounce' on to the screen create a care-free atmosphere of the film. We did this purposely in the editing to make it look attractive to the audience.

The fourth image introduces a male character in the film. However, we used high key lighting in editing to make his introduction of a male character in a rom-com conventional for this genre. For instance, in A cinderella story and Angus, Thongs and Perfect Snogging we noticed that the male character that the girl always liked was always introduced in high key lighting and appeared to be happy. This is why we made the character, Duane, first appear on screen in this high key lighting. This connotes to readers that he is a good person, he is attractive and always happy. Also high-key lighting is very conventional of rom-coms so we had to film Duane like this and our entire film with filler lights around.

The fifth image finalises that the film is taking place in a school. This long shot shows a school environment with a student nearby. However, we wanted to show Lisa from a long distance so that she came across as a loner. Like Angus, Thongs and Perfect snogging the central character stuck out like a sore thumb when she entered the party in an off outfit. We wanted to establish to the audience how much Lisa was alone.

The sixth image is a special effect we did during Editing. As you can see, Lisa's books seem to fly up towards her. We rewinded this part in editing. The use of Lisa and Owen looking to go back in time is funny towards the audience. Since our film is a Rom-Com/Teen Movie, we had to establish the 'comedy' essence into our filming. This is because our film has to incorporate features of its genre as it would be false advertising to sell our film as a Rom-com if there wasn't any comedy.

The seventh image is the first image that introduces the central character. As you can see it is a medium shot of Sara writing in her notebook. We had to make sure that Lisa was the first character that appeared in the film because she is the central character. The use of the voiceover also helped to convey the narrative of the story. Also the use of Lisa in her school uniform, writing in her notebook,and the voice also helps to either disproove or aproove the audience's ideas that they gained from the enigma codes. For instance, the enigma codes of the still images probably made the audience think that the film was about a teenage girl in love and the introduction of Lisa writing in her notebook approve this.

The eigth image shows the body language between Lisa and Owen. The camera movement focuses on the 'eye-connection' (said in the voiceover) that is made between Lisa and Owen. The camera pans upwards as Lisa and Owen stand up extend the time it seems that Owen and Lisa had a connection. We also zoomed the camera upwards towards Lisa and Owen to focus on their facial expression. We did this because we wanted to show the theme of love. Love is a conventional and obvious theme in Rom-Coms that we also had to get across.

The ninth image is an image of Lisa's notebook. The notebook is a typical prop used in Rom-Coms/Teen movies. For instance, the notebook conveys youth, fun and capricious nature. The atmoshphere in rom-coms/teen movies are always a fun mood which we noted in 13 Going on 30, Angus,thongs, and perfect snogging and A Cinderella Story.

Thursday 15 April 2010

Influences of Media on our Film Production




This music video by Taylor Swift is an influence to our film production. The video is about love within highschool particularly when you are 'Fifteen'. The images in the video focuses on one sole character, Taylor Swift, as she journeys between her life at school. Taylor Swift is similar to Lisa in our film production because she is starting her first day of school.The first line sings 'take a deep breath its the morning of your very first day'. Taylor Swift's music are the pop rock/country music genre. This genre of music relates to the Rom-Com/Teen drama genre of our film as they go hand in hand as they are both 'happy' genres. The first line sings 'take a deep breath its the morning of your very first day'. The content about fiftheen being your naive age relates to Lisa because she is in her teenhood. Highschool is a place of love and discovery.

A Cinderella Story

This movie was released in 2004. Its genre is the Teen movie/Rom-com genre exactly like our film. This movie influenced us because we enjoyed the plot of the film and we used ideas from the film to incorporate into our filming. It related to our film because it had an unlucky central female character, like Lisa, but who eventually got the boy she liked despite her cruel step sisters. This also influenced us because it was a modern day version of a Cinderella story so we wanted to make a modern day version of a love story. Particulalry, we liked the fact that the film included cool comedy so we thought we should add some comedy into our film as it is a popular aspect of Teen movie/Rom-com films. This is the trailer for the film as you can see it includes comedy. Also Hilary Duff's 'lover' is described as 'Prince Charming' this influenced us so we described Owen as 'Perfect'.



Angus, Thongs and Perfect Snogging

This movie was released in 2008. It influenced us a lot because it was a British film so we tried to incorporate British 'slang' and schooling into the film. We watched parts of the film and made sure to use some common British slang into our film such as the popular word 'fit' to describe someone who they find attractive.

The story centers on a 14-year-old girl who keeps a diary about the ups and downs of being a teenager, including the things she learns about kissing http://www.imdb.com/title/tt0963743/


When watching A cinderella Story and Angus, thongs, and perfect snogging we noticed that the boy character that all the girls liked were shot from either medium shots or medium long shots with high key lighting this is why we made sure that one of the shots that showed 'Owen' was shot in this way and we edited to make him appear in very high key lighting.

Evaluation of Preliminary Task

The AS Preliminary task involved a short film clip that included a film with a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she then exchanges a couple of lines with. The names of the people in our group were Dominique, Oyin, Sara and Chauntelle.
Planning and Research
Our preliminary task was to first use other AS preliminaries as examples as to how we were going to base our preliminary task. We used clips from You Tube that featured several examples of AS preliminaries that could help assist us with our task. When we watched these AS preliminary tasks we were evaluating them to see if they included dialogue, match cut, 180 degree rule, shot reverse shot, and the timing of the clip. We also wrote down critiques on each clip to see how they can improve and what they did well. Did this evaluation help you with your own preliminary task? During lesson as a group we thought of ideas on what we should include in our preliminary task. Suggestions included
• Dialogue that was about a character that went to a party
• Match cut of the black part of a Jamaican flag into a black blazer
• A conversation that was in a classroom over a table that took account of the 180 degree rule
We had an idea to show the actors dancing in a room that resembled a party and to use the clips of them dancing to help us with our match on action (as the match cut was switched to a match on action). We then changed this idea to something more basic that included a character walking into a room, opening a door, crossing the room, and exchanging some dialogue.
We also researched into how exactly we were going to use the match cut as an editing technique to make it realistic when we were going to use it in our preliminary task. We also discussed how we were going to set up the 180 degree rule conversation between the two characters so that we would not obstruct the rule. This research was done so that the perspective of where the character was sitting would not change.
Our planning and research was done over the phone at times and during our media lesions. We mindmapped all of our ideas onto paper so we could pick out the best ideas we wanted to include in our filming
Pre-production planning
We created three different storyboards for our preliminary tasks. The first storyboard that we created was a match cut of the black part of the Jamaican flag to a black blazer. This was the first scene then we proceeded for a character to open the door, walk into the class room, share a dialogue using the 180 degree rule, a cut-away to a clock on the wall and the characters leave. We then changed this to a second storyboard where characters were a character had dialogue with a teacher involving the character being allowed to use a vacant room. This then proceeded to the character leaving, and a match on action of the characters dancing from different angles. We then changed this storyboard to our final idea. Our final idea was more basic than the rest. The first scene was of a character walking towards a door, pushing the door open, and crossing the room to sit down a share dialogue with another character. The characters then proceeded to leave the room. We had several meetings formally in class and outside of class discussing changes to the task. Our concerns involved the task being complicated and also concerns as to if the filming would be over one minute this was the reason to why we made the footage more basic.

Production Process
We created a video journal the first day we started filming. In our video journal we noted that we
experienced some difficulty whilst filming. We experienced some difficulty in the filming process as to where we were going to film because we couldn’t find a place to film. We also wanted to project a music video footage from the internet onto a whiteboard so it would be seen when we were filming. We experienced little difficulty just by making sure that the music video was visible whilst we were filming. In addition to that, when we were doing our match on action whilst the character was dancing we wanted to make sure the character was visible so we had some lighting difficulties.
Our final idea for our Preliminary task that we stuck with, we experienced very little difficultly. For instance we filmed that match on action of the character just about to push the door then appearing through the other side two times to try and perfect it. We also practised our dialogue so that we would know what we were going to say before we started filming.
Evaluation
What went well:
 Good ideas from each group member
 Able to meet even after school hours
 We all cooperated with each other
 We managed to finish the task when on the deadline
 Included all of the criteria asked for the preliminary task
Things to improve:
 Be more simplistic when the tasks given our quite basic
 Talk more with teachers about vacant rooms for actual filming
 Remember to include all the criteria asked for the task.